BrightStar's email system handles both transactional (order confirmations) and marketing (promotional) emails. This guide covers the automation rules and customization options.
Email Types
Transactional (Always Sent)
•Order confirmation
•Ticket delivery
•Refund confirmation
•Event updates/changes
•Event cancellation
Marketing (Configurable)
•Event announcement
•Reminder emails (7 days, 1 day, 1 hour)
•Post-event thank you
•Abandoned cart recovery
•Amplify campaigns
Automation Rules
Event Reminders (Elevate+)
7 days before: Event details + logistics
1 day before: Final reminder + what to bring
1 hour before: Start time + venue directions
Abandoned Cart (Elevate+)
1 hour: "Your cart is waiting"
24 hours: "Don't miss out"
48 hours: Final reminder
Post-Event (All tiers)
+1 day: Thank you + feedback request
+7 days: Photos/video if uploaded
+14 days: Upcoming events promotion
Email template preview
Interactive component coming soon
Customization Options
Customize your automated emails:
- Add custom header image (600px wide)
- Edit email copy for each type
- Set sender name (your org name)
- Add custom footer content
- Include social media links
- Set reply-to address
- Disable specific reminder emails
Deliverability
Infrastructure
Provider: SendGrid (enterprise)
DKIM: Configured
SPF: Configured
DMARC: Monitored
Metrics
Inbox placement: 99.2%
Bounce rate: <0.5%
Spam complaints: <0.01%
Keep subject lines under 50 characters and preview text under 90 characters for optimal mobile display. Personalize with {first_name} merge tags.